Embedding your message in editorial credibility is extremely valuable. Print may be a ‘vintage’ platform, but all major MI and Pro Audio magazines have digital channels – and many have huge social media followings – you can tap into.
In short, PR with a combined focus on print, digital and social is now more important than ever.
I have built strong relationships with key MI and Pro Audio editors and often use creative approaches in a mix of editorial, surrounding social content, competitions, etc. to stretch the momentum.
TESTIMONIALS
“It has always been an absolute pleasure working with Kim. He is very pro-active when it comes to disseminating information to the media, and his communications is accurate, friendly and concise. Best of all, when I have asked for products to review, he has always gone out of his way to ensure that I get it without delay.”
– Paul White
Editor in Chief, Sound On Sound
“Working with Kim is an absolute pleasure. I have a lot of pages to fill and that means I need products, PR and info on time and very regularly! Kim has supplied this time and time again. I really can’t ask for more. If only all PR’s I have to work with were so efficient and professional.”
– Dave Burrlock
Review Editor, Guitarist & Total Guitar
“Kim is among the most personable and approachable marketing professionals I’ve worked with, as well as one of the most reliable. He’s quick with an idea, always dependable on a deadline, and able to adapt as required when a problem arises. He also keeps a smile on his face throughout. I have no hesitation in recommending him.”
– Barney Jameson
Editorial Director, Pro Audio Asia & Pro Audio Middle East
“Kim is one of the best PRs in the business. He really understands the need for quick, informed, answers – even at the crazy hours journalists often work!”
– Gary Cooper
Editor, Guitar Interactive & MI Pro
“I have always found it a pleasure to work with Kim. He has a depth of knowledge and understanding of today’s MI / Pro Audio industry that sets him apart from the majority of PR and marketing professionals.”
– Dave Lockwood
Editorial Director, Sound On Sound
“Kim has always been a great person to work with. I remember him getting all of the details from a quite complex marketing offer in an very organized way. Also, he is always responsive to follow up with marketing campaigns we run together.”
– Philippe Raynaud
Founder & CEO, AudioFanzine
“Kim is one the best PR’s I’ve worked with, he understands the industry, works and communicates fast and is always willing to help. I appreciated his vision of the market, and he is very much aware of what’s important for the press.”
– Gregoire Nachbauer
Editor in Chief, AudioFanzine
“If you look up professional in the dictionary you will see a picture of Kim. He is thorough, thoughtful and experienced. He is well skilled at multidimensional thinking and planning, and he fully comprehends how traditional, digital, and social media work together with each holding its own strength.”
– Gary Ciocci
Managing Director, Premier Guitar
“It is my job is to propose marketing and media options to the Managers in the Pro Audio Industry. Of these decision makers, Kim stands out. Even with many marketing plates spinning, he is always approachable, communicative, and clear about his company’s marketing needs. And he is concise about what he expects from us as a media partner. Kim keeps us on our toes!”
– Brent Heintz
VP / Associate Publisher, Recording Magazine
